There are three common business models used in Medtech: (i) build value to license, (ii) build value to acquire, and (iii) build value to be big and independent. Start-up companies need to decide on this strategy early in their development because there are serious implications for fund-raising, regulatory and IP decisions.  In the first part of this workshop, Dr. Wodlinger will review the characteristics, advantages and disadvantages of each model, discuss the strategies and tactics used to implement them, and involve the audience in interactive case studies. Attendees will gain a better insight into the impact of the business model choice and its influence on factors like revenue stream, price, margin structure, customer training, sales investment, competitive differentiation, IP and financial requirements. In the second part of the workshop, Nilay Goyal will provide an overview of the lean business model canvas methodology. Originally developed by Dr. Alex Osterwalder, this method has become a standard ...

Market Segmentation and Competitive Analysis - A Case Study Exercise Through Market Research  The objective of this workshop and case study is to help aspiring medtech entrepreneurs and innovators to comprehensively research, analyze and inform organizational strategic direction within the medical devices marketplace. Following this session, attendees should be able to: Competitive Analysis Understand and effectively communicate your competitive landscape Effectively apply competitive information to inform key organizational decisions Market Segmentation Succinctly articulate the market segment you are targeting Effectively apply qualitative and quantitative information about your target market segment to inform key organizational decisions Agenda 5:00-5:25: Competitive Analysis Frameworks 5:25-5:45: Market Segmentation Models 5:45-6:00: Market Analysis 6:00-6:15: Break and Networking Mixer (Light dinner will be served) 6:15-7:00: Competitor Matrix Analysis Workshop (Working Teams) 7:00-7:45: Market Segmen...