Join us at Sunnybrook for a workshop on market research and industry analysis on Sept 20! Learn how to keep up with market dynamics and maintain a competitive edge by sizing up your business opportunity!
Market Segmentation and Competitive Analysis
Market Segmentation and Competitive Analysis - A Case Study Exercise Through Market Research The objective of this workshop and case study is to help aspiring medtech entrepreneurs and innovators to comprehensively research, analyze and inform organizational strategic direction within the medical devices marketplace. Following this session, attendees should be able to: Competitive Analysis Understand and effectively communicate your competitive landscape Effectively apply competitive information to inform key organizational decisions Market Segmentation Succinctly articulate the market segment you are targeting Effectively apply qualitative and quantitative information about your target market segment to inform key organizational decisions Agenda 5:00-5:25: Competitive Analysis Frameworks 5:25-5:45: Market Segmentation Models 5:45-6:00: Market Analysis 6:00-6:15: Break and Networking Mixer (Light dinner will be served) 6:15-7:00: Competitor Matrix Analysis Workshop (Working Teams) 7:00-7:45: Market Segmen...
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